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The LOAF Growth Advantage

On traditional platforms, growth is 100% on you. On LOAF, your fans become your marketing team.

Fans Become Affiliates

Your viewers can earn by sharing your content

Distributed Growth

Your audience promotes you — and gets paid for it

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The LOAF Flywheel

You create great content
      ↓
Fans watch and love it
      ↓
Fans upgrade to Affiliate
      ↓
Affiliates share your content (with their link)
      ↓
New fans sign up
      ↓
Affiliates earn commissions
      ↓
You get new viewers
      ↓
Repeat
This is why LOAF works. Your audience has financial incentive to grow your audience.

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Growth Strategies

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1. Cross-Promote from Other Platforms

You have existing audiences. Bring them to LOAF.
PlatformTactic
YouTubeLink in description, mention in videos
InstagramLink in bio, story mentions
TikTok”Full version on LOAF” hooks
Twitter/XThread endings, pinned tweet
Email listDedicated sends, signature links
Don’t just say “I’m on LOAF.” Give them a reason: exclusive content, community access, early releases.

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2. Turn Fans into Affiliates

Actively encourage your fans to become Affiliates: In your content:
“If you love this content, you can actually earn money sharing it. Upgrade to Affiliate and get 30% of anyone you refer. Link’s in my channel.”
In the Lounge:
“Some of you have been sharing my stuff — thank you! Did you know you can get paid for that? Hit Affiliate tier and those shares turn into income.”

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3. Create Shareable Content

Some content spreads more than others:
Content TypeShareability
Transformation storiesHigh
Controversial takesHigh
Quick tips/hacksHigh
Long educational seriesMedium
Personal vlogsLow
Create some content specifically designed to be shared. Even if it’s not your core content, it brings people in.

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4. Engage in the Lounge

The Lounge is free marketing:
  • Be present and responsive
  • Help answer questions
  • Celebrate community wins
  • Build relationships
People subscribe to people they like.

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5. Collaborate with Other Creators

Cross-pollinate audiences:
  • Guest appearances on other creators’ content
  • Collab series
  • Shout-out exchanges
  • Joint live sessions
Collaborate with creators who have similar-sized audiences. Lopsided collabs rarely benefit both parties.

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Retention Strategies

Getting viewers is one thing. Keeping them is another.

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Consistency

FrequencyExpectation
DailyHigh engagement, high effort
WeeklySustainable, builds anticipation
Bi-weeklyMinimum viable for most creators
MonthlyToo sparse, easy to forget
Set expectations and meet them. Erratic posting kills retention.

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Series and Arcs

Give fans a reason to come back:
  • Multi-part series
  • Ongoing storylines
  • Progress tracking (fitness, learning, building)
  • Seasonal content

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Community Building

  • Acknowledge regulars by name
  • Create inside jokes and references
  • Make fans feel like part of something
  • Respond to comments and messages

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Promotion Calendar

Plan your growth activities:

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Weekly

  • Post consistently (your schedule)
  • Engage in Lounge daily
  • Share clips to other platforms

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Monthly

  • Launch new series or content arc
  • Affiliate promotion push
  • Collaborate with another creator
  • Review analytics and adjust

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Quarterly

  • Big content launch
  • Email your list about LOAF
  • Refresh your channel (banner, bio)
  • Experiment with new content types

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Measuring Growth

Track these metrics monthly:
MetricWhat It Tells You
New subscribersAudience growth rate
Returning viewersRetention health
Watch time growthEngagement depth
Affiliate referrals of your contentDistribution effectiveness
TipsAudience connection

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Common Growth Mistakes

Your current audience has limits. You need to reach NEW people. Cross-platform promotion and affiliate distribution expand your reach.
Erratic schedules train your audience to forget you. Pick a cadence and stick to it.
The Lounge is where relationships happen. Absent creators lose connection with their community.
You’re leaving distribution on the table. Actively encourage fans to become affiliates.
Growth compounds. Early months feel slow. Stay consistent and the curve bends upward.

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The Long Game

Growth on LOAF is different:
Traditional PlatformLOAF
Algorithm decides reachCommunity drives reach
One viral hit = spikeConsistent growth compounds
You vs. everyoneYou + your affiliates
No financial incentive to share30% commission to share
Play the long game. Build real fans, not just viewers. Turn fans into affiliates. Let the flywheel spin.
Build the audience. Build the world.